About Us

Who We Are

Welcome to Letsoju, your trusted distributor of authentic Korean soju in South Africa. Established in 2021, we are a passionate team dedicated to bridging the gap between two vibrant cultures: the rich traditions of Korea and the diverse, dynamic spirit of South Africa. Through our high-quality soju offerings, we aim to create memorable experiences and foster cultural exchange.

Our company was born out of a love for both Korean culture and the warmth of South African hospitality. By introducing premium soju to South Africa, we not only provide a unique and exceptional beverage but also invite you to share in the celebration of two cultures coming together.

Our Mission

Our mission is simple: to bring Korean culture and South African culture together through the authentic taste of soju. We believe in promoting cultural understanding and connection, one bottle at a time. We are committed to offering a high-quality product that reflects the craftsmanship of Korea while resonating with the unique, vibrant spirit of South Africa.

Our Vision

At Letsoju, we envision a future where Korean and South African cultures blend seamlessly, and where people from both countries can enjoy and appreciate the beauty of one another’s traditions. We strive to be the leading distributor of soju in South Africa, known not only for our top-notch products but also for our dedication to cultural exchange and community-building.

What We Do

We specialize in the distribution of premium Korean soju across South Africa. Our carefully selected range includes a variety of soju brands, each offering its own unique flavor profile and experience. From light and refreshing options to rich and full-bodied choices, our collection is designed to cater to different tastes and preferences, bringing the authentic flavors of Korea straight to your glass.

In addition to distribution, we also host cultural events and tastings, where people can learn more about Korean traditions, discover the nuances of soju, and connect with fellow enthusiasts. Whether you're new to soju or a seasoned fan, we’re here to guide you on your journey to exploring this iconic Korean spirit.

Our Values

Cultural Exchange: We celebrate the fusion of Korean and South African cultures, creating opportunities for understanding and appreciation through shared experiences.

Quality: We only work with reputable Korean distilleries to ensure that every bottle of soju we distribute is of the highest quality.

Community: We believe in building connections and fostering a sense of community among people who share a passion for soju and cultural exploration.

Innovation: We are constantly exploring new ways to introduce soju to South Africans and create new, exciting experiences.

Why Choose Us?

Authenticity: We are committed to offering only authentic, high-quality Korean soju. Each product in our range is carefully selected to ensure that our customers experience the true taste of Korea.

Cultural Passion: We are deeply passionate about both Korean and South African cultures and aim to bring these two worlds together in every bottle of soju.

Expertise: With our knowledge of the Korean beverage industry and the South African market, we are uniquely positioned to deliver an exceptional experience.

Local Impact: By distributing soju in South Africa, we’re helping to create a unique cultural offering while supporting local businesses and communities.

Meet the Team

Our team is made up of individuals who are not only experts in the soju industry but also passionate about sharing the beauty of Korean culture with South Africans. From our knowledgeable distributors to our friendly customer service team, we are dedicated to providing the best experience possible for our customers.