{"title":"Premium","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA new standard of soju. Smooth, crisp, and made for modern moments — whether you’re celebrating or keeping it casual.\u003c\/p\u003e","products":[{"product_id":"baekseju","title":"Baekseju","description":"\u003cp\u003e\u003cspan\u003eBaekseju is a Korean glutinous rice-based fermented alcoholic beverage flavored with a variety of herbs, ginseng most prominent among them. The name comes from the legend that the healthful herbs in baekseju will allow an individual to live up to 100 years old.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e13% abv\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e375ml bottle\u003c\/span\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eNot For Sale To Person's Under The Age Of 18\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Letsoju","offers":[{"title":"Default Title","offer_id":40032823476353,"sku":"","price":350.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/8044\/8129\/files\/alc-125-375ml.jpg?v=1720703859"},{"product_id":"baekhwasubok","title":"Baekhwasubok","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003e\"Baekhwasubok\" (백화수복) is a Korean term that translates to \"hundred treasures banquet\" or \"hundred delights feast.\" \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt refers to a lavish and elaborate banquet or feast in Korean cuisine, often associated with celebrations, important events, or gatherings where a wide variety of dishes are served.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSubtle Sweetness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComplex Aromas\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshing and Crisp\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e14% ABV\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e700 ml\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eNot For Sale To Person's Under The Age Of 18\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Letsoju","offers":[{"title":"Default Title","offer_id":40032825409665,"sku":"","price":480.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/8044\/8129\/files\/63e5f9ec-b6b5-4616-bdaf-0337b5eb4d81.webp?v=1720704559"},{"product_id":"baekseju-copy","title":"Ilpoom Jinro","description":"\u003cp\u003e\u003cstrong\u003eIlpoom Jinro\u003c\/strong\u003e is a premium Korean soju crafted using carefully selected rice and Jinro’s refined distillation process. Smooth, clean, and exceptionally well-balanced, it offers a richer and more sophisticated taste than regular soju, making it perfect for sipping neat, on the rocks, or pairing with Korean BBQ and hearty dishes. Ilpoom Jinro represents tradition, quality, and modern Korean drinking culture in every glass.\u003c\/p\u003e\n\u003cp\u003e25% abv\u003cbr\u003e375ml bottle \u003c\/p\u003e\n\u003cp\u003eNot For Sale To Person's Under The Age Of 18\u003c\/p\u003e\n\u003c!----\u003e","brand":"Letsoju","offers":[{"title":"Default Title","offer_id":40595247464577,"sku":null,"price":479.99,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/8044\/8129\/files\/ilpoom.jpg?v=1768501814"},{"product_id":"ilpoom-jinro-copy","title":"Ginseng Infused Soju","description":"\u003cp data-start=\"120\" data-end=\"422\"\u003e\u003cstrong data-start=\"120\" data-end=\"160\"\u003eKooksoondang Ginseng Infused Sambiju\u003c\/strong\u003e is a premium Korean rice-based fermented alcoholic beverage infused with aromatic herbs, with \u003cstrong data-start=\"255\" data-end=\"293\"\u003eginseng as the standout ingredient\u003c\/strong\u003e. Smooth and gently sweet, it delivers a well-balanced herbal depth that reflects Korea’s long tradition of refined fermentation.\u003c\/p\u003e\n\u003cp data-start=\"424\" data-end=\"670\"\u003eGinseng has been cherished in Korean culture for centuries, symbolising vitality and balance—making this sambiju both flavourful and culturally rich. Enjoy it chilled, on its own, or paired with Korean cuisine for an elevated drinking experience.\u003c\/p\u003e\n\u003cp data-start=\"672\" data-end=\"702\"\u003e\u003cstrong data-start=\"672\" data-end=\"683\"\u003e19% abv\u003c\/strong\u003e\u003cbr data-start=\"683\" data-end=\"686\"\u003e\u003cstrong data-start=\"686\" data-end=\"702\"\u003e375ml bottle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"704\" data-end=\"751\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"704\" data-end=\"751\" data-is-last-node=\"\"\u003eNot for sale to persons under the age of 18\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Letsoju","offers":[{"title":"Default Title","offer_id":40595336396929,"sku":null,"price":379.99,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/8044\/8129\/files\/ginsengsoju.jpg?v=1768502086"}],"url":"https:\/\/www.letsoju.co.za\/collections\/premium.oembed","provider":"Letsoju","version":"1.0","type":"link"}